Alcoholic Energy Drinks
What is an alcoholic energy drink?
Alcoholic energy drinks are prepackaged beverages that combine alcohol with caffeine, guarana, ginseng, taurine and other ingredients commonly associated with nonalcoholic energy drinks.
How is it being marketed to youth?
Alcoholic energy drink producers have built on the popularity of nonalcoholic energy
drinks in two ways:
1) Promoting the mixing of energy drink products with alcohol
2) Marketing premixed alcoholic energy drinks
What You Need To Know.
The similarities in containers create the potential for confusion among consumers, retailers, parents, law enforcement officers, and others regarding which products contain alcohol and which do not contain alcohol.
Why Are Alcoholic Energy Drinks Dangerous?
Public health and alcohol treatment experts generally advise against mixing energy drinks and alcohol, because, as suggested by research that is available, the combination may lead intoxicated persons to conclude mistakenly that they are not as intoxicated as they really are, and are capable of potentially dangerous activities such as driving.
For More Information:
Alcoholic Energy Drinks Report (PDF)
Download Here
**Information pulled from the Marin Institute at www.marininstitute.org
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